G325 Section A June 2010
1b)
The media production I am going to write about in relation to genre is my favourite
piece from the whole course which is my horror teaser trailer.
The genre of the trailer is obviously ‘horror’ and this in itself allowed us to be creative
with narrative etc but limited us because we had to stick to a certain amount of
generic conventions in order for it to be recognised by it’s existing target audience.
Steve Neal said that ‘genre is a repetition with an underlying pattern of variations’
which meant certain generic features had to be included and repeated which in my
case was the use of a creepy location of the woods as well as hand held camera and
restricted narration to cause disorientation and suspense within our trailer. However,
the pattern of variation Neal describes also links to my horror teaser trailer because
we were able to creatively push the boundaries by twisting some generic features in
order to make the trailer interesting and therefore cause the audience to want to watch
the full movie. For this my group chose use a female psycho killer I order to subvert
the stereotypical male dominated role. This female identification through point of
view shots etc captured our female audience because were providing them with power
and this is unusual for the horror genre although it is known for its forward thinking
approach as it often attempts to focus on subcultural views instead of targeting the
mainstream. Genre encompasses many parts and the trailer links to it in more ways
than one. Its use of enclosed location and the fact the woods attempts to reinforce our
society’s fear of loneliness and isolation which the woods creates when the three
friends get lost. In these sections of the trailer we used a lot of heavy cross cutting
between the female victim who is running anxiously through the woods in order to
find her friends and get home safely. We also used the Kuleshove and collision
cutting methods as the pace began slow as the friends head our in the car unaware of
the danger before them and once they are in the woods we deliberately quickened the
pace of editing to cause tension and to show that something is not right, keeping the
audience on the edge of their seats.
Editing and mise-en-scene is really important to genre and reflects very quickly
certain moods and atmospheres. Levi Strauss and Roland Barthes argued that the
horror genre like many others used ‘binary oppositions’ in order to show the contrast
between good and evil in order to force the audience to be constantly questioning the
trailer for example; in my trailer I used light and dark to connote their happiness and
carefree attitude in the daytime and the darkness to emphasise their fear and reliance
on their senses. This is particularly important to the horror genre as characters are
often shown in high angle shots to appear vulnerable and therefore under threat.
Gore or ‘body horror’ is also a common generic convention used by most horror films
that we studied including Dawn of the Dead by George A. Romero who used it to
make the audience feel sick by forcing them to see extreme violence. In my own
trailer we were inspired to use gore differently by showing a hanging scene in slow
motion to create tension and the centoring in on the face and neck which had been
broken and this was shown by the rope burn we had made from latex and the blood
pouring down her chest. This shot moves clockwise and slowly zooms in to force the
audience to see what the hang (woman) has done. In our final two shots we finish the
trailer with the male anti hero being lifted off the ground with blood pouring out of his
mouth which causes the audience to assume no one survives because the final girl is
stabbed by her friend accidentally which quickens the pace and adds tension but she is
the survivor who as Carol Clover suggests will be terrorised throughout the film and
finally overcome the monster. This plays with the audiences emotions and links back
to the horror genre well by creating our own style of horror. Andrew Sarris argues
because it encompasses so much and is key to explaining a film. Genre is the ideas
that collectively make a particular recognisable style that draws in its existing target
audience. My horror trailer had expressionist camera angles as the female victim
desperately trips over the camera and we see her running above it as well as close ups
of her facial expression that causes us to identify with her fear and therefore makes us
scared. This meant the audience also were forced to objectify the female victim from
the high angle camera shot down her top in which we can see her breasts slightly after
watching other Hitchcock movies which use the male gaze theory by Laura Mulvey to
force us to take a male’s viewpoint.
In my trailer we also used an iconic symbol of the noose because obviously as a
hangwoman she needed the prop but also as a female the circular shape suggested
female power and this is something the horror genre often does but for male
characters using guns etc as phallic symbols which we also used as the male anti hero
takes out a knife and stabs his friend frantically when she walks up behind him. The
horror trailer was made much darker in Final Cut Pro using the brightness and
contrast menu and also dragged the saturated colours towards the blue in order to
create a dark, dusky night time atmosphere a generic convention of horror trailers.
The generic conventions we chose to use were all important to the success of our
product and since distributing it on YouTube we have over 4000 which I am really
pleased with and gives me the confidence that we obviously stuck to the genre enough
to capture our intended target audience but were creative enough to make people want
to keep watching the trailer and virally sharing it with others.
Genre places a media text into a grouping giving it an identity which can be
recognised by the mainstream society and I believe my product is successfully fitted
to the horror genre using the narrative that todorov argued was important to the horror
genre by following an equilibrium at the beginning then a problem which in our case
was the male anti hero playing a joke on the soon to be female victim making jump
running after him causing their separation then a pathway to resolution – as they
attempt to find each other and then a new equilibrium at the end which we
deliberately left as an open ending to capture our audience effectively.
EAA 10
EG 10
Term 5
(24/25)
Total Section A 45/50
