Jason Mittell’s theory says genre is about the text anymore its all about the culture that surrounds them. I believe this to be true when I talk about our music advertisement campaign because if we where just selling the music we wouldn’t have a target audience. The large part of the audience are the cultural following behind the genre of music. FranKo are a pop rock band and genre pop rock has a particular strong cultural following of teenage females because of such bands as Paramore and Fall Out Boy, these cultural groups would normally be characterized through there style and fashion that they wear. This is what we have tried to communicate with the audience through and we have done this by dressing the band in a more styled way. The audience would then see the fashion and know what genre of music the band where playing. So Mittell’s theory can be applied to our artists production and I agree with how all genre has a culture built around it and in most cases the culture is more powerful and can steer the genre.
Jason Mittell’s theory says genre is about the text anymore its all about the culture that surrounds them. I believe this to be true when I talk about our music advertisement campaign because if we where just selling the music we wouldn’t have a target audience. The large part of the audience are the cultural following behind the genre of music. FranKo are a pop rock band and genre pop rock has a particular strong cultural following of teenage females because of such bands as Paramore and Fall Out Boy, these cultural groups would normally be characterized through there style and fashion that they wear. This is what we have tried to communicate with the audience through and we have done this by dressing the band in a more styled way. The audience would then see the fashion and know what genre of music the band where playing. So Mittell’s theory can be applied to our artists production and I agree with how all genre has a culture built around it and in most cases the culture is more powerful and can steer the genre.
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